Job Description:

Romanian market expansion of the full-stack UX consultancy model developed at Smart Graphix. Applying enterprise-level UX methodology to Romanian small and medium businesses, helping them establish strong digital presence and improve user experiences in their local market context.

Key Focus:

• Localized UX research and design for Romanian business culture and user behaviors
• End-to-end digital solutions from strategy through implementation
• Building bridges between international UX best practices and local market needs
• Educational approach - teaching clients UX principles while delivering solutions

Job Description:

UX Designer focused on improving healthcare software workflows for medical professionals across Europe. Led user research initiatives to understand complex clinical processes, designed intuitive interfaces for healthcare management systems, and collaborated with development teams to ensure seamless implementation.

Key responsibilities:

• Conducted user research with healthcare professionals to identify pain points in clinical workflows
• Designed and prototyped healthcare management interfaces serving thousands of medical practitioners
• Created design systems and component libraries for consistent user experiences across multiple healthcare products
• Collaborated closely with product managers and developers to balance user needs with technical constraints
• Performed usability testing to validate design decisions and iterate based on real-world usage

Impact:

Streamlined complex healthcare workflows, reducing task completion times and improving user satisfaction scores across multiple clinical software products.

Software stack:

Figma, Sketch, user research methodologies, usability testing

Job Description:

Hybrid UX/UI role working on enterprise-level client projects, bridging design strategy with front-end implementation. Unique position combining user experience design with hands-on development, ensuring designs were both user-centered and technically feasible.

Key responsibilities:

• Led UX research and design for multiple client projects across fintech, e-commerce, and SaaS platforms
• Created comprehensive design systems and prototypes using modern UX tools
• Developed front-end implementations of designed interfaces, ensuring pixel-perfect execution
• Collaborated with international development teams and stakeholders across different time zones
• Mentored junior designers and developers on UX principles and implementation best practices

Impact:

Delivered end-to-end design solutions that clients could immediately implement, reducing traditional design-to-development handoff issues and accelerating project timelines.

Software stack:

Adobe XD, Figma, Photoshop, Illustrator, After Effects, Premiere Pro, HTML/CSS/JavaScript

Job Description:

Full-stack UX consultant specializing in taking small and medium businesses from user research through to working digital products. Unique approach combines strategic UX thinking with hands-on development, delivering complete solutions rather than just designs.

Key responsibilities:

• Conduct user research and stakeholder interviews to understand business goals and user needs
• Design complete user journeys from initial touchpoint through conversion and retention
• Develop responsive, accessible websites and web applications that serve real business objectives
• Create e-commerce solutions that improve user experience and drive measurable business results
• Provide ongoing optimization based on user analytics and feedback

Notable projects and impact:

• hostguru.co.uk: Full-stack e-commerce platform - designed UX strategy and built complete solution for web hosting services, including automated social media tools, resulting in streamlined customer acquisition process
• stickerspro.co.uk: B2B e-commerce redesign - improved ordering workflow for signage industry professionals, reducing cart abandonment and increasing average order value through better user journey mapping
• designistet.ro: Romanian market expansion - applied full-stack UX methodology to create localized design consultancy, adapting corporate UX processes for Romanian small business market
• sedu.ro: Educational platform development - end-to-end UX design and development for educational services, combining user research with technical implementation to create effective learning experiences
• Multiple SME digital transformations: Complete business digitization projects, from initial user research and stakeholder interviews through final deployment and optimization

Methodology:

Apply enterprise-level UX processes (user research, journey mapping, usability testing) learned at major corporations, but adapted for small business contexts. This systematic approach ensures even smaller projects benefit from rigorous UX methodology while maintaining agility and cost-effectiveness.

Approach:

Unlike traditional agencies that separate strategy from execution, I handle the entire process from user research through deployment, ensuring designs actually work in practice and deliver business results. This end-to-end ownership means faster iterations, better user outcomes, and solutions that genuinely solve real business problems rather than just looking good in portfolios.

Job Description:

Technology and design lead responsible for digital transformation of RE/MAX London's complete IT infrastructure. Managed the transition from legacy systems to modern web platforms while maintaining business continuity and improving user experience for both agents and clients.

Key responsibilities:

• Led complete platform migration from legacy ASPX system to modern PHP/Bootstrap framework
• Achieved 40% improvement in search engine visibility through systematic SEO strategy and content optimization
• Created comprehensive training materials and academy website for real estate professionals
• Managed relationships with international IT service providers and coordinated global technology initiatives
• Designed and implemented cohesive digital brand experience across all company properties

Strategic impact:

This role developed crucial skills in managing large-scale digital transformations while balancing user needs, business requirements, and technical constraints - directly applicable to later UX consultancy work.

Job Description:

Advanced role focusing on comprehensive visual communication solutions for diverse industries. Developed expertise in translating complex business requirements into effective visual designs, managing complete creative projects from concept through production.

Key responsibilities:

• Led client consultations to understand business objectives and translate them into visual strategies
• Created comprehensive brand identity systems and marketing materials
• Developed motion graphics and video content for digital marketing campaigns
• Managed multiple concurrent projects while maintaining quality and meeting deadlines
• Collaborated with cross-functional teams to ensure design solutions met business goals

Skills developed:

Project management, client relationship building, visual storytelling, and systematic design thinking - foundational skills later applied to UX methodology.

Job Description

My very first position as a novice graphic designer with aspirations for a web developer. I was responsible with my first print projects using Corel DRAW and later Photoshop. Have also build my first web projects using Macromedia Flash and SWiSH Max.

Software stack:
Graphic design: Photoshop, InDesign
Vector graphics: Corel DRAW, Adobe Illustrator
Photo manipulation: Photoshop, Lightroom

Job Description

My first paid job ever. It started as a fill-out job to run away from uni and slowly drew me in. Main responsibility was to promote and sell professional food equipment for the largest trader on the market, to create and develop client portfolio and maintain customer relationships. The area which I had to cover represented roughly 30% of Romania. Later, I was also asked to participate in the development and maintenance of the invoicing platform the company used which was a complex Delphi application.

West University of Timisoara

Economic Informatics - IT specialist in the field of economics