Job Description:

Co-founded Romanian UX consultancy applying enterprise-level methodology to small and medium businesses. Leading end-to-end digital transformation projects from user research through implementation.

Key Responsibilities:

• Conduct user research and stakeholder interviews tailored to Romanian market
• Design and develop responsive websites and web applications
• Create localized UX strategies for Romanian business culture
• Educate clients on UX best practices while delivering solutions

Notable Projects & Impact:

• sedu.ro: Educational platform development improved learning completion rates by 45%
• Completed 10+ SME digital transformation projects with 95% client satisfaction rate
• Launched 5 successful client projects in first 3 months

Job Description:

UX Designer for healthcare software serving medical professionals across Europe. Led user research initiatives and designed intuitive interfaces for complex clinical workflows.

Key Responsibilities:

• Led user research with healthcare professionals to identify workflow pain points
• Designed healthcare management interfaces for clinical software products
• Created design systems and component libraries for product consistency
• Conducted usability testing and iterated based on real-world medical usage
• Collaborated with product managers and developers across European teams

Impact:

• Reduced clinical task completion time by 30% across multiple products
• Improved user satisfaction scores by 45% through streamlined workflows
• Delivered design systems reflected in usage by 5,000+ medical practitioners

Software stack:

Figma, Sketch, user research methodologies, usability testing

Job Description:

Hybrid UX/UI role bridging design strategy with front-end implementation on enterprise client projects across fintech, e-commerce, and SaaS platforms.

Key Responsibilities:

• Led UX research and design for international client projects
• Created comprehensive design systems and interactive prototypes
• Developed front-end implementations ensuring pixel-perfect execution
• Collaborated with distributed teams across multiple time zones
• Mentored junior designers on UX principles and implementation best practices

Impact:

• Delivered 12+ end-to-end design solutions for Fortune 500 clients
• Reduced design-to-development handoff time by 60%
• Accelerated project timelines by combining design and development roles
• Ensured 100% technical feasibility of designed solutions

Software stack:

Adobe XD, Figma, Photoshop, Illustrator, After Effects, Premiere Pro, HTML/CSS/JavaScript

Job Description:

Full-stack UX consultant specializing in taking small and medium businesses from user research through to working digital products. Unique approach combines strategic UX thinking with hands-on development, delivering complete solutions rather than just designs.

Key responsibilities:

• Conduct user research and stakeholder interviews to understand business goals and user needs
• Design complete user journeys from initial touchpoint through conversion and retention
• Develop responsive, accessible websites and web applications that serve real business objectives
• Create e-commerce solutions that improve user experience and drive measurable business results
• Provide ongoing optimization based on user analytics and feedback

Notable Projects & Impact:

• hostguru.co.uk: Designed and built full-stack e-commerce platform with automated social media tools, increased customer acquisition by 50%
• stickerspro.co.uk: B2B e-commerce redesign reduced cart abandonment by 40%, increased average order value by 32%
• designistet.ro: Romanian market expansion - applied full-stack UX methodology to create localized design consultancy
• Completed 100+ SME digital transformation projects with 95% client satisfaction rate
• Average improvements: 50% increase in e-commerce conversion rates, 40% reduction in cart abandonment

Methodology:

Apply enterprise-level UX processes (user research, journey mapping, usability testing) learned at major corporations, but adapted for small business contexts. This systematic approach ensures even smaller projects benefit from rigorous UX methodology while maintaining agility and cost-effectiveness.

Approach:

Unlike traditional agencies that separate strategy from execution, I handle the entire process from user research through deployment, ensuring designs actually work in practice and deliver business results. This end-to-end ownership means faster iterations, better user outcomes, and solutions that genuinely solve real business problems rather than just looking good in portfolios.

Job Description:

Technology and design lead responsible for digital transformation of RE/MAX London's complete IT infrastructure. Managed the transition from legacy systems to modern web platforms while maintaining business continuity and improving user experience for both agents and clients.

Key Responsibilities:

• Managed platform migration from legacy ASPX to modern PHP/Bootstrap framework
• Implemented comprehensive SEO strategy and content optimization
• Created training materials and academy website for 200+ real estate agents
• Managed relationships with international IT service providers
• Designed cohesive digital brand experience across all company properties

Impact:

• Achieved 50% improvement in search engine visibility
• Reduced platform maintenance costs by 30%
• Increased agent productivity through streamlined digital tools
• Successfully completed migration with zero downtime

Job Description:

Advanced role focusing on comprehensive visual communication solutions for diverse industries. Developed expertise in translating complex business requirements into effective visual designs, managing complete creative projects from concept through production.

Key responsibilities:

• Led client consultations to understand business objectives and translate them into visual strategies
• Created comprehensive brand identity systems and marketing materials
• Developed motion graphics and video content for digital marketing campaigns
• Managed multiple concurrent projects while maintaining quality and meeting deadlines
• Collaborated with cross-functional teams to ensure design solutions met business goals

Skills developed:

Project management, client relationship building, visual storytelling, and systematic design thinking - foundational skills later applied to UX methodology.

Job Description

My very first position as a novice graphic designer with aspirations for a web developer. I was responsible with my first print projects using Corel DRAW and later Photoshop. Have also build my first web projects using Macromedia Flash and SWiSH Max.

Software stack:
Graphic design: Photoshop, InDesign
Vector graphics: Corel DRAW, Adobe Illustrator
Photo manipulation: Photoshop, Lightroom

Job Description

My first paid job ever. It started as a fill-out job to run away from uni and slowly drew me in. Main responsibility was to promote and sell professional food equipment for the largest trader on the market, to create and develop client portfolio and maintain customer relationships. The area which I had to cover represented roughly 30% of Romania. Later, I was also asked to participate in the development and maintenance of the invoicing platform the company used which was a complex Delphi application.

West University of Timisoara

Economic Informatics - IT specialist in the field of economics